Julie’s trendsetting concessions on and off Broadway are a result of her extensive background in theater. Moving to New York to write for musical theater, Julie attended the prestigious BMI Lehman Engel Musical Theater workshop which laid the foundation for her beloved Sweet Hospitality Group.
As she reinvents the world of concessions, Julie embodies the ethos of Broadway with every show-inspired cocktail and gourmet savory, feeding the senses in endless, imaginative ways.
Under her leadership, SHG created the souvenir cup that debuted at The Lion King show at the New Amsterdam Theatre. The popularity of this innovation rapidly made it an industry trend.
Too ambitious to limit her creative dexterity, Julie expanded SHG’s unparalleled service to include best-in-show catering. Over thirty years later and quickly gaining notoriety, SHG has expanded to 26 theaters with over 100 employees.
When she’s not mastering her trade, she serves on the Education Council for the Manhattan Theatre Club and is a board member for the Harlem School of the Arts and Playing on Air.