VP of Sales & Marketing
Joel joined the Sweet Hospitality Group team in 2017. Before building an impressive resume as a sales and marketing executive for companies such as Warner Brothers, Marvel Entertainment and Cahners Publishing, Joel began his career as an actor. He studied theater at the High School of Performing Arts and Hunter College. His experience also includes producing projects for both theater and film, talent management and running his own marketing and branding firm.
Joel oversees all sales, marketing and branding activity for SHG’s catering and concessions businesses. A salesman at heart, Joel has personally brought several high profile new catering clients to SHG including The Hole in the Wall Gang Camp, Film Society of Lincoln Center and New World Stages. His efforts to refine and expand SHG’s digital media presence and online visibility not only continue to bring in new business daily, but also increase our brand awareness. Joel is also a key player in enhancing and expanding our concessions business and ensuring our front of house operations are on brand.
In addition to his work at Sweet Hospitality Group, Joel is on the board of Playing on Air (where he was first introduced to Julie) and is a patron of several NYC cultural institutions. He is also an Adjunct Professor at The Fashion Institute of Technology where he teaches Marketing and Mass Communications.