Sales & Marketing Coordinator
Samantha joined the SHG team in 2018 after completing a dual degree program at SUNY Oneonta and the Fashion Institute of Technology. She has a BA in Fashion and Textiles Science and an AAS in Advertising & Marketing Communications. While studying at FIT, Samantha interned with jewelry designer Lulu Frost, whose pieces have been worn by famous celebrities, such SNL’s Aidy Bryant and singer/songwriter Alicia Keys.
As SHG’s Sales and Marketing Coordinator, Samantha manages our social media campaign, maintains our client database and assists in sales outreach. She collaborates with and provides administrative support for both the VP of Sales & Marketing and the Creative Director. Samantha also works closely with the Catering Department to ensure all our events are executed with SHG’s signature style and service.
This is Samantha’s first time working in Broadway theater; however, she is not new to entertainment. She spent 10 years studying and performing a variety of dance genres including: jazz, tap, ballet, contemporary, and hip-hop. She is also always up for performing a karaoke duet.