Dramatic by nature,
creative at heart

Sweet Hospitality Group has been shaking things up on Broadway and beyond since 1986. How did we become the premier concessionaire for the NYC theater industry? Because we understand and love theater. We are theater people, literally.

SHG’s team is comprised mostly of current, former or aspiring performing arts professionals. Actors. Dancers. Singers. Stage Managers. Writers. Designers. Directors. Musicians. Composers. Our talent pool is deep! And we focus all of our creativity into every aspect of service at our 18 Broadway and Off-Broadway theaters.

Dramatic by nature,
creative at heart

Sweet Hospitality Group has been shaking things up on Broadway and beyond since 1986. How did we become the premier concessionaire for the NYC theater industry? Because we understand and love theater. We are theater people, literally.

SHG’s team is comprised mostly of current, former or aspiring performing arts professionals. Actors. Dancers. Singers. Stage Managers. Writers. Designers. Directors. Musicians. Composers. Our talent pool is deep! And we focus all of our creativity into every aspect of service at our 18 Broadway and Off-Broadway theaters.

We Enhance the Experience

We are deeply committed to customer service. We were founded on the idea of making theater bar service more exciting and welcoming to theatergoers.

From top shelf spirits to an extensive wine list, to show-themed craft cocktails. From our custom intermission brand snacks to local baked goods, to souvenir show cups. Our innovative offerings and striking bar displays stir the excitement.

Our smiling, engaging and energetic staff pour on the charm. We serve not only drinks, but also style, charisma and a healthy dash of dramatic flair at every performance.

Simply put, our bars are A Dramatic Departure from Ordinary.

 

Souvenir show cups

Sunday is #parentsday AND #nationalwineandcheeseday. What a great combination! Celebrate with your family in style with a spread like this one. 🧀🍷

#sweethospitalitygroup
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This weeks #tbt cocktail is from the 2017 @nycitycenter production of Assassins. Our twist on the classic New York Sour features bourbon, ginger liqueur, house-made sour mix and a dramatic splash of Malbec. ...

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We are sweet from the top down and it is infused in everything we do.

#sweethospitalitygroup
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This passionfruit and vanilla bean infused daiquiri for #nationaldaiquiriday is inspired by our passion for returning to doing what we love! The closer we get to more theaters reopening, the more excited we get about serving theater audiences and the community again! ...

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In honor of #nationalcherryday we found this #flashbackfriday cocktail in the archives. Originally created for the 2016 @roundaboutnyc production of The Cherry Orchard, this flavor bomb features mezcal, lime, black cherry, cinnamon-chipotle infused agave and chocolate bitters. Definitely one of our most distinctive cherry cocktails. ...

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Today is National Eat Your Jello Day. We prefer our jello with a little extra kick, so we mixed up a batch of these tequila infused watermelon-lime jello shots! Fun fact: Jell-O was trademarked in 1845, but jello shots weren’t “invented” until over 100 years later in the 1950’s. ...

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We got a lot of great candid behind the scenes shots while setting up for #Broadway’s big return. This one caught our attention because, out of context, we have no clue what they could be doing. So, we decided to make a game out of it. Give us your best caption for this picture in the comments. The winner gets an SHG gift bag and we’ll post your meme next week to see if it goes viral! #whatdoyoumeme ...

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Sunday is #nationalmojitoday so this week’s #tbt cocktail was a no-brainer. This blackberry and ginger infused mojito was one of our most popular drinks in its day. And it’s still great today. Careful not to have too many - you may start to feel the sky tumbling down! ...

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#WineWednesday. One of the many items on our reopening checklist was to test out how our wine stock had fared over the long break. Rainer and Neil volunteered for the task (they’re so selfless, aren’t they?). Learn a little more about our wine selection—and a lot more about Rainer as the wine continues to flow! ...

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Curtain up! Light the lights! Stock the bars! Take a peek behind the scenes at Re-Opening Night on #Broadway including an amazing pre-show pep talk by SHG Venue Manager, Julia. And mind your manners—Janet’s watching! ...

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Celebrate your independence your way! Turn any drink into a holiday themed spectacle with berry garnishes and festive paper straws. Happy 4th of July! #independenceday #4thofjuly #partyideas ...

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We perused our cocktail archives for another refreshing, seasonal #tbt cocktail. This week’s pick comes from the 2014 @roundaboutnyc production of Violet. This berry brew is a gin and tonic enhanced by touch of elderflower liqueur and a house-made strawberry-basil shrub. An amazing elevated version of a summer favorite! ...

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Cheers to our return to #Broadway! It’s so nice to see all of these faces back at the theater again! ...

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We’ve planned and prepared. We’ve ticked every item off our list. We are finally, officially BACK! Now let’s clean up these post-it notes, please… #weareback ...

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Today marks the sixth anniversary of the Supreme Court ruling that same-sex couples could marry in all 50 states. We thought, what better excuse is there to eat cake...not like we really need one…but still. This #Pride themed #weddingcake was created by our own @joeybakescakes! #loveislove ...

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We’re Back!. We’re beyond thrilled to finally be back on #Broadway this weekend as we return to @jujamcyn’s St. James Theatre! We’ve been documenting every step of the reopening process to share with all of you. Take a look at our first trip from our office to the theatre! ...

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We invited one of our favorite #dragqueen, Tiffany Heather Samantha of The Housewives of Secaucus, to join us behind the bar for some #Pride fun. These 10-second #Broadway rounds are just a taste of the fun she and Neil had. ...

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We’re celebrating the first day of summer with our favorite classic seasonal sip - the Aperol Spritz. This refreshing blend of Aperol, Prosecco, and seltzer is perfect for a summer cocktail party or happy hour…or just because! ...

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Cocktail Recipes

“Since 1997, Sweet Hospitality Group has been responsible for all food and beverage service and has catered all of our productions and events at the New Amsterdam Theatre. Challenged with creating a diverse, healthy yet exciting menu with an emphasis of guest service, Sweet Hospitality Group continues to exceed all of our expectations.”
– Dana Amendola, Disney Theatrical Group

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