Dramatic by nature,
creative at heart

Sweet Hospitality Group has been shaking things up on Broadway and beyond since 1986. How did we become the premier concessionaire for the NYC theater industry? Because we understand and love theater. We are theater people, literally.

SHG’s team is comprised mostly of current, former or aspiring performing arts professionals. Actors. Dancers. Singers. Stage Managers. Writers. Designers. Directors. Musicians. Composers. Our talent pool is deep! And we focus all of our creativity into every aspect of service at our 18 Broadway and Off-Broadway theaters.

Dramatic by nature,
creative at heart

Sweet Hospitality Group has been shaking things up on Broadway and beyond since 1986. How did we become the premier concessionaire for the NYC theater industry? Because we understand and love theater. We are theater people, literally.

SHG’s team is comprised mostly of current, former or aspiring performing arts professionals. Actors. Dancers. Singers. Stage Managers. Writers. Designers. Directors. Musicians. Composers. Our talent pool is deep! And we focus all of our creativity into every aspect of service at our 18 Broadway and Off-Broadway theaters.

We Enhance the Experience

We are deeply committed to customer service. We were founded on the idea of making theater bar service more exciting and welcoming to theatergoers.

From top shelf spirits to an extensive wine list, to show-themed craft cocktails. From our custom intermission brand snacks to local baked goods, to souvenir show cups. Our innovative offerings and striking bar displays stir the excitement.

Our smiling, engaging and energetic staff pour on the charm. We serve not only drinks, but also style, charisma and a healthy dash of dramatic flair at every performance.

Simply put, our bars are A Dramatic Departure from Ordinary.

 

Souvenir show cups

Happy National Popcorn Day! #intermission #15minutesofflavor ...

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By any other name....we're still SWEET⁠! #nationalthesaurusday ...

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“I have decided to stick with love. Hate is too great a burden to bear.” - Dr. Martin Luther King Jr.⁠
...

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It's National Cut Your Energy Costs Day. Help make the world a sweeter place (and save a little money in the process) - turn off those extra lights. ...

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Today is Apple Tree Day and we didn't have to look back too far to find the perfect #tbt cocktail to celebrate - Under The Apple Tree. This sparkling blend of Chandon Brut, ginger liqueur, apple cider, lemon and thyme was created for the recent Roundabout Theater Company production of A Soldier's Play. Come sit (and sip) with us! ...

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Cheers to 2022! May the new year wrap you in health, prosperity and sweetness! ...

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Tick Tock! The 525,600 minutes of this year are almost up. Tick Tock Day (which is today) serves as a reminder to check off what we can from our to-do lists before the year comes to a close. There may not be time for everything, but there's always time to remember how we truly measure a year. How about love? ...

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Today is National Chocolate Candy Day (one you know we couldn't pass up) and National Download Day (yup, that's a thing) so we're pondering some relevant wisdom while waiting for our treats to finish loading. ...

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Happy Holidays from the team at SHG! We wish you all the peace, love, joy - and sweetness - of the season! ...

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Blog

You Can Brunch With Us: The Classic Bellini

You Can Brunch With Us: The Classic Bellini

It’s half way through the workweek and SHG has a little incentive to keep you working for the weekend...brunch! Nothing quite says the weekend better than having a fabulous cocktail and tasty treat in hand. So, what’s our cocktail of choice for this weekend’s...

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TGIF: Thank Goodness it’s FROSÉ

TGIF: Thank Goodness it’s FROSÉ

Rosé has been one of the hottest wine trends for the last few years. Bottles in every shade of pink imaginable and from every major wine-making region can be found at bars and liquor stores everywhere. But what can be more refreshing than a well-chilled glass of rosé?...

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“Since 1997, Sweet Hospitality Group has been responsible for all food and beverage service and has catered all of our productions and events at the New Amsterdam Theatre. Challenged with creating a diverse, healthy yet exciting menu with an emphasis of guest service, Sweet Hospitality Group continues to exceed all of our expectations.”
– Dana Amendola, Disney Theatrical Group

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