Dramatic by nature,
creative at heart

Sweet Hospitality Group has been shaking things up on Broadway and beyond since 1986. How did we become the premier concessionaire for the NYC theater industry? Because we understand and love theater. We are theater people, literally.

SHG’s team is comprised mostly of current, former or aspiring performing arts professionals. Actors. Dancers. Singers. Stage Managers. Writers. Designers. Directors. Musicians. Composers. Our talent pool is deep! And we focus all of our creativity into every aspect of service at our 18 Broadway and Off-Broadway theaters.

Dramatic by nature,
creative at heart

Sweet Hospitality Group has been shaking things up on Broadway and beyond since 1986. How did we become the premier concessionaire for the NYC theater industry? Because we understand and love theater. We are theater people, literally.

SHG’s team is comprised mostly of current, former or aspiring performing arts professionals. Actors. Dancers. Singers. Stage Managers. Writers. Designers. Directors. Musicians. Composers. Our talent pool is deep! And we focus all of our creativity into every aspect of service at our 18 Broadway and Off-Broadway theaters.

We Enhance the Experience

We are deeply committed to customer service. We were founded on the idea of making theater bar service more exciting and welcoming to theatergoers.

From top shelf spirits to an extensive wine list, to show-themed craft cocktails. From our custom intermission brand snacks to local baked goods, to souvenir show cups. Our innovative offerings and striking bar displays stir the excitement.

Our smiling, engaging and energetic staff pour on the charm. We serve not only drinks, but also style, charisma and a healthy dash of dramatic flair at every performance.

Simply put, our bars are A Dramatic Departure from Ordinary.

 

Souvenir show cups

We’re dedicating this week to our new favorite obsession - candy corn. We’ll be serving up content including, about and inspired by the ubiquitous yet polarizing seasonal treat all week! We can see you shiver with antici… ...

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Learn how SHG went over, sideways and under to meet the challenges of reopening Broadway's most thrilling bars. Check the link in our bio for our latest blog post!⁠ ...

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Professor Peej returns with a special guest for a spooky seasonal lesson on theater ghost stories. ...

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Have you ever wondered about the history of our Featured Show Cocktails? The first post in a new blog new series exploring the evolution of our favorite Broadway beverages is up now! Check out the link in our bio. ...

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It’s the season when witches, ghosts and wolves appear, so we decided to dig up some spooky cocktails from the past to share this month. This bewitching brew is packed with magic (coffee) bean flavor and was created for the 2014 production of Into the Woods at the Laura Pels Theatre. Midnight black cold brew coffee is spiked with Belvedere Vodka, Galliano, chocolate liqueur and vanilla bean syrup (Yup. We snuck another bean in there.) It’s all topped with a touch of cream that swirls ominously (and deliciously) into the darkness. Go to the wood! ...

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Rainer Tries Orange Wine. Orange wine has been a trend-in-the-making for a while now that seems to have gained momentum in the last year. We decided to have Rainer see what all the fuss was about in honor of National Orange Wine Day. It has its own day so it must be worth a try, right? ...

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SHG Equipment Review: Citrus Juicers. Professor Peej got quite the upper body workout this week testing out citrus juicers. Which one is our main squeeze? Watch the video to find out! ...

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We may love a cocktail but before happy hour, it's coffee that fuels our creativity. ...

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Visiting Time's Square? Here are some interesting spots to hit. Which is our favorite? Here's a hint: it returns to Broadway tomorrow! ...

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Rainer’s First Broadway Show!. Remember our wine tasting video with Rainer and Neil back in July? (it was a lot of fun so should definitely check it out!) Today we have a previously unseen outtake from that video where Rainer shares a touching story about the first time he saw a Broadway show. Sure, we love mixing up drinks, but this video highlights that we are theater people (and people people) above anything else! ...

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It’s officially time to get out the autumnal spices and shake up some fabulous fall cocktails. Stay tuned to see what we spice up next! ...

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National Punch Day seemed like the perfect excuse for one more stunning summer sip. We couldn’t help ourselves. This pineapple-hibiscus punch with ginger beer, mint and tiki spices fits the bill perfectly. It’s equally amazing with or without a splash of rum - but we always prefer to make a splash! ...

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This idyllic drink makes its debut Broadway appearance tonight. Vodka, elderflower liqueur, pear and lemon come together in this cocktail you’re sure to connect with. ...

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The Negroni: A History. Professor Peej returns for #negroniweek to teach us about the history of the cocktail (and what happens after one too many).

#negroni #negroniweek2021 #gin #campari #cocktailhistory #broadway #broadwayisback #broadwaycocktails #cocktails #drinstagram #drinksofinstagram #cocktailsofinstagram #LivinTheSweetLife
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#negroniweek continues! This blushing beauty was created for our first season at @wtfestival in 2018. We started with great, local @berkshiremtdist Greylock Gin and then added Ramazzotti Aperitivo Rosato, Lillet Rose and a touch of basil. A perfect Berkshire summer sip! ...

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SHG is always leveling up! Pixel-perfect service is the name of our game!

#nationalvideogamesday #gaming #powerup #levelup #jumpman #sippycup #broadway #broadwayisback #concessions #livinthesweetlife
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Cheers to happy accidents! #broadway #broadwaynyc #broadwayisback ...

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Wishing you good health, happiness, peace and prosperity today and throughout the year! #roshhashanah #sweetnewyear ...

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Blog

“Since 1997, Sweet Hospitality Group has been responsible for all food and beverage service and has catered all of our productions and events at the New Amsterdam Theatre. Challenged with creating a diverse, healthy yet exciting menu with an emphasis of guest service, Sweet Hospitality Group continues to exceed all of our expectations.”
– Dana Amendola, Disney Theatrical Group

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