Dramatic by nature,
creative at heart
Sweet Hospitality Group has been shaking things up on Broadway and beyond since 1986. How did we become the premier concessionaire & catering company for the NYC theater industry? Because we understand and love theater. We are theater people, literally.
SHG’s team is comprised mostly of current, former or aspiring performing arts professionals. Actors. Dancers. Singers. Stage Managers. Writers. Designers. Directors. Musicians. Composers. Our talent pool is deep! And we focus all of our creativity into every aspect of service at our 18 Broadway and Off-Broadway theaters.
Dramatic by nature,
creative at heart
Sweet Hospitality Group has been shaking things up on Broadway and beyond since 1986. How did we become the premier concessionaire & catering company for the NYC theater industry? Because we understand and love theater. We are theater people, literally.
SHG’s team is comprised mostly of current, former or aspiring performing arts professionals. Actors. Dancers. Singers. Stage Managers. Writers. Designers. Directors. Musicians. Composers. Our talent pool is deep! And we focus all of our creativity into every aspect of service at our 18 Broadway and Off-Broadway theaters.
You bring the guests. We’ll bring the charm.
Born out of the desire to create show-stopping catered events for our theatre clients, SHG is also a full service catering company. We cater events throughout NYC and beyond with our signature brand of food, service, and style.
From chic cocktail parties to elegant dinners to festive holiday parties – SHG can do it all. Our extensive catering menus offer something for every palate and occasion.
We also bring our design aesthetic and commitment to sweet service to every event, so you know your guests will be dazzled and well taken care of. We handle everything so you don’t have to!
Let us make your next catered event A Dramatic Departure from Ordinary.
Concession beyond compare
We are deeply committed to customer service. We were founded on the idea of making theater bar service more exciting and welcoming to theatergoers.
From top shelf spirits to an extensive wine list, to show-themed craft cocktails. From our custom intermission™ brand snacks to local baked goods, to souvenir show cups. Our innovative offerings and striking bar displays stir the excitement.
Our smiling, engaging and energetic staff pour on the charm. We serve not only drinks, but also style, charisma and a healthy dash of dramatic flair at every performance.
Simply put, our bars are A Dramatic Departure from Ordinary.
If you've seen us lately, maybe you've noticed our new obsession with zero-alcohol mocktails. They're perfect for any occasion! Sample our latest when you come see @roundaboutnyc's Doubt at the Todd Haimes Theatre.
We're back in Brooklyn celebrating @theatreforanewa's Public Obscenities. Opening nights are our favorite reason to throw a party!
We love an encore, and so do our cups. Now when you visit @nycitycenter you can take your cup home, or leave it with us! As we expand our partnership with @broadwaygreenalliance and @cupzero_hero, be a part of helping New York theater to save unnecessary plastic from the landfill!
@TastingTable tells the story of the Broadway cocktail "renaissance," started by our first featured drink at @lctheater's Contact. Click the link in our bio for more!
The bar is open at @mcctheater and The Connector! Quench your thirst for a good story with The Ultimate Scoop, our featured cocktail that's sure to put you in the right place at the right time.
Our latest playlist of signature beverages is now spinning at Studio 54. Are you Dancing Till Sunrise, or maybe just a Disco Diva under the Mirror Ball? Find out when you come see @wineandrosesbway!
Load-in day! We're so excited to be back at Studio 54 with Days of Wine and Roses. Stop by the bar to see our latest menu, featuring zero-alcohol mocktails and beer, in addition to some fresh 54-themed cocktails!
The water is rising at @titaniquemusical. It’s time to sink…or drink!
We always get excited for a show-themed cup, and this year our staff was gifted a truly magical set of custom tumblers by @Aladdin cast member, @dondarrylrivera! Now, which of our signature cocktails to fill them with… Cheers!
Shall we go through? Nothing tops a buffet dinner on 6 1/2 Avenue to celebrate @alvinailey Partners Night. Talk about a night out!
December is for dancing! Our team is closing out the year with flair as @alvinailey returns to @nycitycenter. Swing by the bar to try this year's holiday cocktail, the Sparkling Celebration, with prosecco, ginger, and plum!
Last night we joined @sofarNYC at @halldeslumieres for an evening of sips, sweets, and songs. Thank you for the tunes, @musicbycypress!
Tonight we set sail at the Daryl Roth Theatre with Titanique! Embark on your excursion with one of our specialty cocktails, including The Iceberg, our kooky crazy take on a frozen margarita. All aboard!
We recently met up with @playbill to share a couple drinks and the stories behind them. Click the link in our bio to read about “the first company to capture Broadway in a glass!”
It's a beautiful day to E-Cycle! @broadwaygreenalliance's collection drives always give us a reason to go through what we have and discard items as responsibly as possible. Thank you for bringing everyone together for a great cause, BGA!
When you get a drink at our shows, the cup is yours to keep. But if you don’t want to take it home, don’t throw it in the trash…leave it with us!
When planning the perfect party one must have a perfect venue and @nycitycenter is one of our all time faves!
Single or Double?
We're excited to be back at @phnyc, and we're shaking up something great for their production of Stereophonic. This amped up take on a tequila sunrise features Milagro Tequila, mixed with ginger, orange, pomegranate, and lemon. Rock on!
Raise a glass (or sippy cup) to @roundaboutnyc's first opening of the season - The Refuge Plays! Happy opening to everyone at the Harold and Miriam Steinberg Center for Theatre!
