Dramatic by nature,
creative at heart
Sweet Hospitality Group has been shaking things up on Broadway and beyond since 1986. How did we become the premier concessionaire for the NYC theater industry? Because we understand and love theater. We are theater people, literally.
SHG’s team is comprised mostly of current, former or aspiring performing arts professionals. Actors. Dancers. Singers. Stage Managers. Writers. Designers. Directors. Musicians. Composers. Our talent pool is deep! And we focus all of our creativity into every aspect of service at our 18 Broadway and Off-Broadway theaters.
Dramatic by nature,
creative at heart
Sweet Hospitality Group has been shaking things up on Broadway and beyond since 1986. How did we become the premier concessionaire for the NYC theater industry? Because we understand and love theater. We are theater people, literally.
SHG’s team is comprised mostly of current, former or aspiring performing arts professionals. Actors. Dancers. Singers. Stage Managers. Writers. Designers. Directors. Musicians. Composers. Our talent pool is deep! And we focus all of our creativity into every aspect of service at our 18 Broadway and Off-Broadway theaters.
We Enhance the Experience
We are deeply committed to customer service. We were founded on the idea of making theater bar service more exciting and welcoming to theatergoers.
From top shelf spirits to an extensive wine list, to show-themed craft cocktails. From our custom intermission™ brand snacks to local baked goods, to souvenir show cups. Our innovative offerings and striking bar displays stir the excitement.
Our smiling, engaging and energetic staff pour on the charm. We serve not only drinks, but also style, charisma and a healthy dash of dramatic flair at every performance.
Simply put, our bars are A Dramatic Departure from Ordinary.
May I take your order?
This week marks the beginning of @mtc_nyc's newest season and our return to the Samuel J. Friedman Theatre. Come celebrate Jaja's African Hair Braiding and ask for a "One Summer Day", our newest signature show cocktail!
Our plantain chips... #IYKYK
We love NY! This week marks our first week of service at New York's two cruise ship terminals. Before you say 'Bon voyage!' stop by for a bite, a snack, or some vacation essentials. All aboard!
Green is our favorite color! Here's Chef Wilson putting the finishing touches on his roasted halibut over spinach orzo risotto, topped with fresh microgreens.
We love any chance to take our show on the road. Last week our team took a trip to Massachusetts to visit @barringtonstage and @berkshiretheatregroup for some fresh air and great shows!
Our cocktails at & Juliet are such a smash that @forbes wanted to join us for a tasting! Check out what Ronnie Koenig had to say after paying us a visit and enjoying the Shake the Ground - a vodka punch made with guava, ginger, lime, and mint. Visit Forbes.com/spirits for more!
Start your day with a bit of drama - The Bloody Bard, inspired by today's #TBT, Something Rotten. With flavors of rosemary, horseradish and black pepper, being rotten has never tasted so right!
With tomato season all around us, the only solution is to serve our roasted tomato and smoked mozzarella tarts!
Shoot to score with a Courtside Cooler, the signature cocktail at @lctheater's Flex, now playing at the Mitzi E. Newhouse Theater. Made with Sailor Jerry spiced rum, ginger, strawberry, mint, and lime, this punch is a total slam dunk.
Did you catch us at our @halldeslumieres pop up for the opening weekend of Hip Hop Til Infinity? Nothing better than a cold drink at one of NYC's hottest spots!
An opening night party with a view! We had a ball celebrating @lctheater's Let's Call Her Patty, and the weather was perfect for soaking in the sights on the terrace!
Happy opening to Let's Call Her Patty at @lctheater's Claire Tow Theater. Enjoy some small bites and an Upper West Spritz before and after the show, and have a seat on the terrace to have your own perfect view of the Upper West Side!
When this dessert is on the menu, it's sure to be a SWEET evening. Our Individual Tres Leches Cakes are the perfect way to end a meal!
We always love a party. Our entire team got together for a rooftop bash to celebrate the summer, and here are the highlights!
Our small plate offerings at @theatreforanewa and the @lctheater Claire Tow Theater have something for everyone. From veggies and hummus all the way to our stacked roast beef on ciabatta, this menu takes theater bites to a whole new level!
We're mad as a hatter at the @wonderlanddreamland Broadway mixer!
A lot goes into an SHG event, and there's one thing we never forget: steam the linens!
Why settle for a bushel of oysters when you can have a whole boat?
"A day usually doesn't go by without me having some chocolate," says our president and founder, Julie Rose. We had a delicious time helping out at @valrhonausa this week, an event that was just as sweet as it looks!
