Dramatic by nature,
creative at heart
Sweet Hospitality Group has been shaking things up on Broadway and beyond since 1986. How did we become the premier concessionaire for the NYC theater industry? Because we understand and love theater. We are theater people, literally.
SHG’s team is comprised mostly of current, former or aspiring performing arts professionals. Actors. Dancers. Singers. Stage Managers. Writers. Designers. Directors. Musicians. Composers. Our talent pool is deep! And we focus all of our creativity into every aspect of service at our 18 Broadway and Off-Broadway theaters.
Dramatic by nature,
creative at heart
Sweet Hospitality Group has been shaking things up on Broadway and beyond since 1986. How did we become the premier concessionaire for the NYC theater industry? Because we understand and love theater. We are theater people, literally.
SHG’s team is comprised mostly of current, former or aspiring performing arts professionals. Actors. Dancers. Singers. Stage Managers. Writers. Designers. Directors. Musicians. Composers. Our talent pool is deep! And we focus all of our creativity into every aspect of service at our 18 Broadway and Off-Broadway theaters.
We Enhance the Experience
We are deeply committed to customer service. We were founded on the idea of making theater bar service more exciting and welcoming to theatergoers.
From top shelf spirits to an extensive wine list, to show-themed craft cocktails. From our custom intermission™ brand snacks to local baked goods, to souvenir show cups. Our innovative offerings and striking bar displays stir the excitement.
Our smiling, engaging and energetic staff pour on the charm. We serve not only drinks, but also style, charisma and a healthy dash of dramatic flair at every performance.
Simply put, our bars are A Dramatic Departure from Ordinary.
We literally set the stage at last night's Patron Dinner at @mcctheater. We love to bring the drama!
This month we are PROUD to announce that @bakedincolor cookies are now in stock at select SHG venues. Everyone needs a little more color!
Let's all raise a glass to this season's Tony nominated shows - and their cups!
The Grand Tier at @nycitycenter is one of our favorite places to host events, and with the announcement of their spectacular 80th season, we cannot wait for all fabulous parties to come!
A cold beer and a bag of chips...a perfect pair!
The lobby and bar at @roundaboutnyc's Laura Pels Theater have been transformed into a proper tiki lounge for Primary Trust. Stop by a full hour before Tuesday, Wednesday and Thursday evening performances for special happy hour pricing and drink up the vibes - and our “Right on TAI-me” cocktail (a cucumber guava Mai Tai)!
It's a beautiful day to be green! One of our favorite days of the year is the @broadwaygreenalliance E-Waste Recycling Drive! At SHG we strive to dispose of our e-waste safely and responsibly, and we are so glad that BGA teams up with @the4thbin to provide the theater community a place to do so!
New shows bring old favorites. Our intermission Plantain Chips are back just in time for the opening of Bees and Honey at @mcctheater. Perfectly seasoned and irresistibly crunchy, you'll definitely want another bag at intermission!
We love a charcuterie spread! Have a little...have a lot! What will you go for first?
Check out our newest sweet treat at the New Amsterdam Theater - chocolate chip cookies stuffed with chocolate cake from @asliceofjulieanne. You ain’t never had a cookie like this! #nationalchocolatechipday
Consider yourself at home! The Encores! production of Oliver! is in its final weekend at New York City Center. Oliver may wonder, "Where is love?" but we hope everyone else wondering, "Where is the bar?"
Atlantic Theater Company’s new musical The Days of Wine and Roses is now in previews at the Linda Gross Theater! Visit the bar and try our featured cocktail, "Rosé-Colored Glasses” featuring ginger, lemon, raspberry, rose, and mint swirled into a glass of rosé. Enjoy this passionate blend (or any beverage) while you enjoy the show with an ATC cup!
Our latest menu featured a burrata Salad, with heirloom tomatoes, zucchini blossoms, cucumber, balsamic pearls, and dressed in a verjus vinaigrette!
We're so excited to reopen one of our favorite spaces, the Claire Tow Theater Bar at Lincoln Center. Join us for a cocktail this month during [email protected]!
New York, New York opens tonight at the St James Theatre - where we’ll be serving up these cocktails that never sleep. Come through, (and Happy Opening) New York, New York!
Nothing says "spring has sprung" more than our Berbere-spiced Lamb Spring Rolls!
Last week we visited Frames Bowling Lounge for a fun-filled evening of strikes, spares, and spirits!
LCT’s production of Camelot opens tonight at the Vivian Beaumont Theater! Don your suit of shining armor and head to the lobby bar where you can grab one of these legendary libations fit for a seat at the Round Table. It really is the most congenial spot! Happy Opening!
Brevity is the soul of wit, and these cocktails speak for themselves. Happy Opening to everyone at Fat Ham!
Sweet or salty...which one are you?
