Dramatic by nature,
creative at heart

Sweet Hospitality Group has been shaking things up on Broadway and beyond since 1986. How did we become the premier concessionaire for the NYC theater industry? Because we understand and love theater. We are theater people, literally.

SHG’s team is comprised mostly of current, former or aspiring performing arts professionals. Actors. Dancers. Singers. Stage Managers. Writers. Designers. Directors. Musicians. Composers. Our talent pool is deep! And we focus all of our creativity into every aspect of service at our 18 Broadway and Off-Broadway theaters.

Dramatic by nature,
creative at heart

Sweet Hospitality Group has been shaking things up on Broadway and beyond since 1986. How did we become the premier concessionaire for the NYC theater industry? Because we understand and love theater. We are theater people, literally.

SHG’s team is comprised mostly of current, former or aspiring performing arts professionals. Actors. Dancers. Singers. Stage Managers. Writers. Designers. Directors. Musicians. Composers. Our talent pool is deep! And we focus all of our creativity into every aspect of service at our 18 Broadway and Off-Broadway theaters.

We Enhance the Experience

We are deeply committed to customer service. We were founded on the idea of making theater bar service more exciting and welcoming to theatergoers.

From top shelf spirits to an extensive wine list, to show-themed craft cocktails. From our custom intermission brand snacks to local baked goods, to souvenir show cups. Our innovative offerings and striking bar displays stir the excitement.

Our smiling, engaging and energetic staff pour on the charm. We serve not only drinks, but also style, charisma and a healthy dash of dramatic flair at every performance.

Simply put, our bars are A Dramatic Departure from Ordinary.

 

Souvenir show cups

This idyllic drink makes its debut Broadway appearance tonight. Vodka, elderflower liqueur, pear and lemon come together in this cocktail you’re sure to connect with. ...

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The Negroni: A History. Professor Peej returns for #negroniweek to teach us about the history of the cocktail (and what happens after one too many).

#negroni #negroniweek2021 #gin #campari #cocktailhistory #broadway #broadwayisback #broadwaycocktails #cocktails #drinstagram #drinksofinstagram #cocktailsofinstagram #LivinTheSweetLife
...

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#negroniweek continues! This blushing beauty was created for our first season at @wtfestival in 2018. We started with great, local @berkshiremtdist Greylock Gin and then added Ramazzotti Aperitivo Rosato, Lillet Rose and a touch of basil. A perfect Berkshire summer sip! ...

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SHG is always leveling up! Pixel-perfect service is the name of our game!

#nationalvideogamesday #gaming #powerup #levelup #jumpman #sippycup #broadway #broadwayisback #concessions #livinthesweetlife
...

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Cheers to happy accidents! #broadway #broadwaynyc #broadwayisback ...

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Wishing you good health, happiness, peace and prosperity today and throughout the year! #roshhashanah #sweetnewyear ...

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The sun may be going down on summer cocktails by the beach - but we prefer to look at it as the curtain going up on the fall theater season! Happy Labor Day! ...

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A very important reason we’re thrilled to have theater back! #wisdomwednesday # ...

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We’re celebrating #nationaltrailmixday with our own special blend. Our intermission brand Matinee Mix is returning to theaters this fall. A portion of all sales is donated to @bcefa . And don’t worry - we sell it at evening shows too! ...

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SHG officially returned to #offbroadway last night for the first preview of #TheLastATC at @atlantictheater . Here’s a shot of our manager Leanne cleaning up the bar earlier in the week to make sure we keep that “A” behind her. 👍👍👍 ...

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It's finally happening! As more and more theaters reopen, we get more and more excited to get back to doing what we love. But today we take a #tbt look back at this triumphant tipple from our immersive service for the @roundaboutnyc 2014 production of Cabaret. This decadent blend of gin, kirschwasser, raspberry, lime, bay leaf and burlesque bitters is a perfect late summer sip. ...

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We always bring sweetness to any sour situation - it's just who we are - but today we're mixing the two in a classic whiskey sour for #nationalwhiskeysourday ...

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SHG is its people. We are theater people. We are people people. We are funny, quirky, creative and SWEET. We are people who love what we do - and get the job done! ...

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SHG Equipment Review: Cocktail Shakers. Today Professor Peej tests seven different cocktail shakers in an attempt to find out which one meets the SHG quality standards. ...

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Fun Fact: Rum was the first spirit to be produced purely for entertainment purposes (as opposed to "medicinal" purposes). Where would we be without it? Happy #nationalrumday ! ...

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It's almost time for a little #thirstythursday happy hour. It's been a busy week, you deserve it. We'll be enjoying today's #tbt cocktail created in 2013 for Kinky Boots. This ginger-pomegranate Cosmopolitan is the perfect way to ease into the weekend a little early. Kick off your heels and just be who you want to be! 👠 ...

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We love this quote on the power of the arts. As theaters reopen, we are thrilled that it can continue to bring people together. We’re proud to be behind the bar to welcome them back. 🎭 ...

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We don't serve root beer floats, but we could. Why? Because we're flexible and adaptable to our client's needs. Just give us a minute to figure out how to get a lid on that... Happy #nationalrootbeerfloatday! 🍻 ...

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We love a chocolate chip cookie here at SHG, so we're all over celebrating #nationalchocolatechipcookieday! 🍪 ...

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Cocktail Recipes

TGIF: Thank Goodness it’s FROSÉ

TGIF: Thank Goodness it’s FROSÉ

Rosé has been one of the hottest wine trends for the last few years. Bottles in every shade of pink imaginable and from every major wine-making region can be found at bars and liquor stores everywhere. But what can be more refreshing than a well-chilled glass of rosé?...

“Since 1997, Sweet Hospitality Group has been responsible for all food and beverage service and has catered all of our productions and events at the New Amsterdam Theatre. Challenged with creating a diverse, healthy yet exciting menu with an emphasis of guest service, Sweet Hospitality Group continues to exceed all of our expectations.”
– Dana Amendola, Disney Theatrical Group

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