Dramatic by nature,
creative at heart
Sweet Hospitality Group has been shaking things up on Broadway and beyond since 1986. How did we become the premier concessionaire for the NYC theater industry? Because we understand and love theater. We are theater people, literally.
SHG’s team is comprised mostly of current, former or aspiring performing arts professionals. Actors. Dancers. Singers. Stage Managers. Writers. Designers. Directors. Musicians. Composers. Our talent pool is deep! And we focus all of our creativity into every aspect of service at our 18 Broadway and Off-Broadway theaters.
Dramatic by nature,
creative at heart
Sweet Hospitality Group has been shaking things up on Broadway and beyond since 1986. How did we become the premier concessionaire for the NYC theater industry? Because we understand and love theater. We are theater people, literally.
SHG’s team is comprised mostly of current, former or aspiring performing arts professionals. Actors. Dancers. Singers. Stage Managers. Writers. Designers. Directors. Musicians. Composers. Our talent pool is deep! And we focus all of our creativity into every aspect of service at our 18 Broadway and Off-Broadway theaters.
We Enhance the Experience
We are deeply committed to customer service. We were founded on the idea of making theater bar service more exciting and welcoming to theatergoers.
From top shelf spirits to an extensive wine list, to show-themed craft cocktails. From our custom intermission™ brand snacks to local baked goods, to souvenir show cups. Our innovative offerings and striking bar displays stir the excitement.
Our smiling, engaging and energetic staff pour on the charm. We serve not only drinks, but also style, charisma and a healthy dash of dramatic flair at every performance.
Simply put, our bars are A Dramatic Departure from Ordinary.
Who decided mimosas were just for brunch? It's National Mimosa Day (and a Monday), pop open a bottle of bubbly and treat yourself for happy hour or midnight mimosas (that should totally be a thing)!
Everybody rise for a toast to that invincible bunch - our mothers! Happy Mother's Day! We hope whatever you do today is special and SWEET! BTW...does anyone still wear a hat?
You wish to have a curse reversed? You'll need this special potion first! This bewitching blend of Prosecco, elderflower liqueur, lemon, honey and thyme begins it's journey Into the Woods tonight at New York City Center. It's not good. It's not nice. It’s JUST right!
"Sweet Hospitality Group. How may I help you?" Peej took a break from his busy day keeping our office running for a little Administrative Professionals Day photoshoot!
Our Featured Show Cocktails are waiting in the wings for Opening Night of Funny Girl tomorrow!
From the top clockwise...
THE GREATEST STAR: Prosecco, ginger liqueur, lemon, hibiscus syrup
HELLO GORGEOUS: Vodka, elderflower liqueur, lime, blackberry, basil
HEY MR. ARNSTEIN: Whiskey, smoked vanilla spice syrup, orange bitters
We're kicking off our Friday happy hour with this pomegranate, orange and ginger infused sangria. We'll be serving it (and an assortment of tapas) at @nycitycenter for the Flamenco Festival this weekend!
Happy Easter! May your basket be as full as this little guy's!
Sweet Passover! May happiness always be a guest in your home.
We were thrilled to be back behind the bar at the Samuel Friedman Theatre last night for the first preview of How I Learned to Drive.
We HAD to feature a happy hour throwback cocktail (or three) for #NationalCocktailDay! These old favorites were created for various shows and events in 2013. We're looking forward shaking up more cocktail creations like these and raising many a glass this year (and beyond)!
We're people who need people, so we're thrilled to be prepping our bars to welcome audiences at Funny Girl this weekend!
We decided to start the week with a seasonally appropriate old favorite. This Irish whiskey based Old Fashioned variant was created in 2018 for the @lctheater production of My Fair Lady. Featuring Jameson Irish Whiskey, smoked black tea, orange marmalade and El Guapo Summer Berries Bitters, we made this sinful sip for temptation. With a little bit of luck you’ll give right in!
#presidentsday
This week in 2019, this sizzling sip made it's debut at Studio 54 for the @rountaboutnyc production of Kiss Me Kate. Belvedere vodka gets a spicy kick from ginger beer and green chili that's balanced with cooling cucumber, lime, mint and basil. A perfect drink to share with your baby tonight!
Romantic dinner tonight? We're set. Happy Valentines Day!
Ready for your afternoon coffee break? We are! #nationallatteday
Love is in the air! Today’s #tbt cocktail was created for the 2016 @roundaboutnyc production of She Loves Me. This amorous elixir is the perfect addition to any Valentine’s Day plans. Swipe for the recipe.
Beautiful chocolates of any variety are our favorite way to shower your valentine with affection.
Today is National Kite-Flying Day, but it's also a unique activity to send things soaring for Valentine's Day weekend. Just hold on to the string of your kite!
It's Rose Day. Not National Rose Day. Not National Red Rose Day. Those are two separate days in June for some reason. Just Rose Day. Who knew we needed so many days about roses? Everything really is coming up roses. How many more times can we say rose/roses in this post? ROSES! Anyway...it's the perfect way to kick off a week of Valentine's Day themed content. Say tuned for a bouquet of holiday fun for us and for you!
Blog
The History of the Broadway Cocktail: Mixology for the Masses
SHG began providing food and beverage service for Jujamcyn Theaters in the fall of 2010. Taking on five high-volume venues practically overnight was a pivotal moment for us. It was our biggest challenge and one of our greatest successes. More theaters meant more...
The History of the Broadway Cocktail: Seasonal Sensations
The early 2000’s were not only an important time in the evolution of the Featured Show Cocktail, but also for SHG and Broadway. Between 2000 and 2004 Roundabout Theater Company acquired the American Airlines Theatre (previously the long-vacant Selwyn Theatre), the...
The History of the Broadway Cocktail: Broadway Magic for Everyone
The second step in the evolution of the Broadway cocktail may be surprising to some. Eliminate the alcohol. Yes, you heard us right. No alcohol. After their success at Lincoln Center Theater, the next stop for our new cocktails was the New Amsterdam Theatre and The...
