Dramatic by nature,
creative at heart
Sweet Hospitality Group has been shaking things up on Broadway and beyond since 1986. How did we become the premier concessionaire for the NYC theater industry? Because we understand and love theater. We are theater people, literally.
SHG’s team is comprised mostly of current, former or aspiring performing arts professionals. Actors. Dancers. Singers. Stage Managers. Writers. Designers. Directors. Musicians. Composers. Our talent pool is deep! And we focus all of our creativity into every aspect of service at our 18 Broadway and Off-Broadway theaters.
Dramatic by nature,
creative at heart
Sweet Hospitality Group has been shaking things up on Broadway and beyond since 1986. How did we become the premier concessionaire for the NYC theater industry? Because we understand and love theater. We are theater people, literally.
SHG’s team is comprised mostly of current, former or aspiring performing arts professionals. Actors. Dancers. Singers. Stage Managers. Writers. Designers. Directors. Musicians. Composers. Our talent pool is deep! And we focus all of our creativity into every aspect of service at our 18 Broadway and Off-Broadway theaters.
We Enhance the Experience
We are deeply committed to customer service. We were founded on the idea of making theater bar service more exciting and welcoming to theatergoers.
From top shelf spirits to an extensive wine list, to show-themed craft cocktails. From our custom intermission™ brand snacks to local baked goods, to souvenir show cups. Our innovative offerings and striking bar displays stir the excitement.
Our smiling, engaging and energetic staff pour on the charm. We serve not only drinks, but also style, charisma and a healthy dash of dramatic flair at every performance.
Simply put, our bars are A Dramatic Departure from Ordinary.
Happy National Popcorn Day! #intermission #15minutesofflavor
By any other name....we're still SWEET! #nationalthesaurusday
“I have decided to stick with love. Hate is too great a burden to bear.” - Dr. Martin Luther King Jr.
We decided to continue our hot drink theme to help battle the cold. This chamomile tea toddy features barrel aged gin, which evokes the characteristics of the darker spirits usually found in toddies while still providing a botanical brightness. Ginger, honey, lemon and saffron round out the light yet complex flavor profile of this cocktail. It's the perfect nightcap to keep you feeling sweet when temperatures dip a little too low.
Today is DEFINITELY a hot drink day! Luckily, it’s National Hot Toddy Day - and National Milk Day. We decided to celebrate both by mixing up our take on a milk punch. The Cognac, vanilla liqueur and warm spices in this creamy cocktail are sure to warm you up tonight. Swipe for the recipe.
It's National Cut Your Energy Costs Day. Help make the world a sweeter place (and save a little money in the process) - turn off those extra lights.
Today is Apple Tree Day and we didn't have to look back too far to find the perfect #tbt cocktail to celebrate - Under The Apple Tree. This sparkling blend of Chandon Brut, ginger liqueur, apple cider, lemon and thyme was created for the recent Roundabout Theater Company production of A Soldier's Play. Come sit (and sip) with us!
Cheers to 2022! May the new year wrap you in health, prosperity and sweetness!
We all deserve a little opulence in our New Year's celebrations this year! This sparkling, golden negroni variation replaces the traditional Campari and vermouth with Liquore Strega and Cocchi Americano - and tops it with a celebratory splash of Prosecco. The result is a slightly sweeter, more herbal libation that still has a kick of bitter and an unexpected, yet welcome, effervescence. The sparkler garnish adds festive flair, but any gold or sparkly garnish works if you're partying in a small, indoor space.
Tick Tock! The 525,600 minutes of this year are almost up. Tick Tock Day (which is today) serves as a reminder to check off what we can from our to-do lists before the year comes to a close. There may not be time for everything, but there's always time to remember how we truly measure a year. How about love?
Today is National Chocolate Candy Day (one you know we couldn't pass up) and National Download Day (yup, that's a thing) so we're pondering some relevant wisdom while waiting for our treats to finish loading.
Happy Holidays from the team at SHG! We wish you all the peace, love, joy - and sweetness - of the season!
SHG’s 12-day cocktail celebration comes to a close. Our final offering is an elegantly simple Old Fashioned adaptation that's bursting with holiday flavors – and SHG flair. Forget cookies and milk! Leave one of these out for Santa tonight. It’s sure to keep him (and you) feeling jolly. Have you enjoyed the ride the last couple weeks? Let us know if we should do more themed weeks like this in the comments!
We decided to make the hot toddy even hotter this holiday season. Rich anjeo tequila is a perfect replacement for the traditional whiskey or dark rum in most hot cocktails. Chili liqueur and mole spices kick up the heat and add complexity. This distinctive drink is sure to warm you up and leave you feeling like Mr. 101!
Today’s cocktail celebrates the magic of the season. One sip of this sparkling spectacle is sure to leave you dancing with joy!
Sleigh bells ring, are you listening? Today's cocktail also celebrates the first day of winter and isn't your average creamy dessert cocktail. It features local craft rum and a complex cherry flavor from maraschino liqueur and cherry bark-vanilla bitters. It's a beautiful site (and taste)! Have one and be happy tonight!
Our day eight cocktail may look like a run-of-the-mill holiday staple in a fancy glass - but looks can be deceiving. This festive fusion elevates a simple eggnog by incorporating the flavors and spirit of figgy pudding. While cognac and fig are the stars, the bitters imbue this drink with an abundance of warm spice and dried fruit flavors and the touch of sherry adds even more complexity. It’s sure bring plenty of good tidings to you and your kin!
Today’s luminous libation is one you’ll surely want to hang atop the highest bough - of your holiday cocktail list. One sip and all your troubles will feel miles away.
For #tbt and to mark the halfway point in our cheerful cavalcade of cocktails, we’re featuring the Holiday Spirit. It was our first craft holiday offering back in 2013 - and it’s still amazing. This culinary cocktail was actually inspired by a cranberry sauce recipe. The shrub may add a little extra prep time, but it’s worth it - and perfect for serving a crowd at your holiday party. Get in the spirit and shake up a batch!
When the weather is feeling frightful this drink is sooooo delightful. Infused with chocolate and mint (not to mention a healthy splash of rum), this cozy coffee cocktail is sure to keep you warm throughout the season!
Blog
The History of the Broadway Cocktail: Mixology for the Masses
SHG began providing food and beverage service for Jujamcyn Theaters in the fall of 2010. Taking on five high-volume venues practically overnight was a pivotal moment for us. It was our biggest challenge and one of our greatest successes. More theaters meant more...
The History of the Broadway Cocktail: Seasonal Sensations
The early 2000’s were not only an important time in the evolution of the Featured Show Cocktail, but also for SHG and Broadway. Between 2000 and 2004 Roundabout Theater Company acquired the American Airlines Theatre (previously the long-vacant Selwyn Theatre), the...
The History of the Broadway Cocktail: Broadway Magic for Everyone
The second step in the evolution of the Broadway cocktail may be surprising to some. Eliminate the alcohol. Yes, you heard us right. No alcohol. After their success at Lincoln Center Theater, the next stop for our new cocktails was the New Amsterdam Theatre and The...
