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Dramatic by Nature.
Creative at Heart.

Sweet Hospitality Group is the premier concessions and catering company of the New York City theater industry. SHG was founded in 1986 based on the idea of offering theatergoers food and beverage options beyond what was expected.

From top shelf spirits to an extensive wine and beer list to our custom “intermission” brand sweets and snacks. SHG continues to deliver on that promise. We were the first to offer a menu of show-themed cocktails and the Souvenir Show Cup. These concepts revolutionized the industry and are now standard offerings at theaters across New York City and beyond.

Inspired by our roots in the theater, we have grown to include a full-service catering division. We create spectacular food and beverages for events of all sizes at our theaters and throughout the NYC metropolitan area.

From innovative theater bar service to chic cocktail parties. From polished corporate events to elegant fundraising galas. SHG does it all with theatrical flair and our dramatically different style!

Corporate Catering

Corporate Catering

Cocktail Parties

Cocktail Parties

Buffet Stations

Buffet Stations

Fundraising Galas

Fundraising Galas


Let us make your next event
a dramatic departure from ordinary

Book Your Event Today!

Our Endorsements

McCarter Theatre Center

“It was a fantastic Opening Night – your team was amazing!  My whole team are in love with SHG and hope that we can continue to work with you guys.

The food was definitely a level (or two) above our usual fare – the salad was outstanding.

Your army of people made everything so easy for us and your event captain runs a tight ship indeed.”

Lindsey Forden, Director of Development, McCarter Theatre
Sony Pictures Television

“Quite simply put, Sweet Hospitality Group makes things that you thought were impossible, possible. With their can-do attitude, they can work with any event space they’re given and have been able to make all our visions and ideas come to life whether it be large scale concepts or minute details. Flexible, thoughtful and innovative, Sweet Hospitality goes far beyond traditional catering and has made a significant difference to our events with their flair and creativity.”

Jen Hioki, Sony Pictures Television
Disney Theatrical Group

“Since 1997, Sweet Hospitality Group has been responsible for all food and beverage service and has catered all of our productions and events at the New Amsterdam Theatre. Challenged with creating a diverse, healthy yet exciting menu with an emphasis of guest service, Sweet Hospitality Group continues to exceed all of our expectations.”

Dana Amendola, Disney Theatrical Group
Soho Experiential LLC

“The Sweet Hospitality team brings an unparalleled level of professionalism to our events. They are a very flexible team, always meeting our demands without sacrificing the quality of food, service, and presentation. We look forward to continuing our partnership with them.”

Nan Pendleton, SOHO Experiential

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