Dramatic by nature,
creative at heart
Sweet Hospitality Group has been shaking things up on Broadway and beyond since 1986. How did we become the premier concessionaire for the NYC theater industry? Because we understand and love theater. We are theater people, literally.
SHG’s team is comprised mostly of current, former or aspiring performing arts professionals. Actors. Dancers. Singers. Stage Managers. Writers. Designers. Directors. Musicians. Composers. Our talent pool is deep! And we focus all of our creativity into every aspect of service at our 18 Broadway and Off-Broadway theaters.
Dramatic by nature,
creative at heart
Sweet Hospitality Group has been shaking things up on Broadway and beyond since 1986. How did we become the premier concessionaire for the NYC theater industry? Because we understand and love theater. We are theater people, literally.
SHG’s team is comprised mostly of current, former or aspiring performing arts professionals. Actors. Dancers. Singers. Stage Managers. Writers. Designers. Directors. Musicians. Composers. Our talent pool is deep! And we focus all of our creativity into every aspect of service at our 18 Broadway and Off-Broadway theaters.
We Enhance the Experience
We are deeply committed to customer service. We were founded on the idea of making theater bar service more exciting and welcoming to theatergoers.
From top shelf spirits to an extensive wine list, to show-themed craft cocktails. From our custom intermission™ brand snacks to local baked goods, to souvenir show cups. Our innovative offerings and striking bar displays stir the excitement.
Our smiling, engaging and energetic staff pour on the charm. We serve not only drinks, but also style, charisma and a healthy dash of dramatic flair at every performance.
Simply put, our bars are A Dramatic Departure from Ordinary.
The Negroni: A History. Professor Peej returns for #negroniweek to teach us about the history of the cocktail (and what happens after one too many).
#negroni #negroniweek2021 #gin #campari #cocktailhistory #broadway #broadwayisback #broadwaycocktails #cocktails #drinstagram #drinksofinstagram #cocktailsofinstagram #LivinTheSweetLife
#negroniweek continues! This blushing beauty was created for our first season at @wtfestival in 2018. We started with great, local @berkshiremtdist Greylock Gin and then added Ramazzotti Aperitivo Rosato, Lillet Rose and a touch of basil. A perfect Berkshire summer sip!
SHG is always leveling up! Pixel-perfect service is the name of our game!
#nationalvideogamesday #gaming #powerup #levelup #jumpman #sippycup #broadway #broadwayisback #concessions #livinthesweetlife
Cheers to happy accidents! #broadway #broadwaynyc #broadwayisback
Wishing you good health, happiness, peace and prosperity today and throughout the year! #roshhashanah #sweetnewyear
The sun may be going down on summer cocktails by the beach - but we prefer to look at it as the curtain going up on the fall theater season! Happy Labor Day!
A very important reason we’re thrilled to have theater back! #wisdomwednesday #
We’re celebrating #nationaltrailmixday with our own special blend. Our intermission brand Matinee Mix is returning to theaters this fall. A portion of all sales is donated to @bcefa . And don’t worry - we sell it at evening shows too!
SHG officially returned to #offbroadway last night for the first preview of #TheLastATC at @atlantictheater . Here’s a shot of our manager Leanne cleaning up the bar earlier in the week to make sure we keep that “A” behind her. 👍👍👍
It's finally happening! As more and more theaters reopen, we get more and more excited to get back to doing what we love. But today we take a #tbt look back at this triumphant tipple from our immersive service for the @roundaboutnyc 2014 production of Cabaret. This decadent blend of gin, kirschwasser, raspberry, lime, bay leaf and burlesque bitters is a perfect late summer sip.
We always bring sweetness to any sour situation - it's just who we are - but today we're mixing the two in a classic whiskey sour for #nationalwhiskeysourday
SHG is its people. We are theater people. We are people people. We are funny, quirky, creative and SWEET. We are people who love what we do - and get the job done!
SHG Equipment Review: Cocktail Shakers. Today Professor Peej tests seven different cocktail shakers in an attempt to find out which one meets the SHG quality standards.
Fun Fact: Rum was the first spirit to be produced purely for entertainment purposes (as opposed to "medicinal" purposes). Where would we be without it? Happy #nationalrumday !
It's almost time for a little #thirstythursday happy hour. It's been a busy week, you deserve it. We'll be enjoying today's #tbt cocktail created in 2013 for Kinky Boots. This ginger-pomegranate Cosmopolitan is the perfect way to ease into the weekend a little early. Kick off your heels and just be who you want to be! 👠
It's National S'mores Day and we're mixing ourselves up a batch. Yes. We said mixing. This glamped up cocktail is infused with the flavors of your favorite campfire treat. Like everything else, we do camping in style! 🏕
We love this quote on the power of the arts. As theaters reopen, we are thrilled that it can continue to bring people together. We’re proud to be behind the bar to welcome them back. 🎭
We don't serve root beer floats, but we could. Why? Because we're flexible and adaptable to our client's needs. Just give us a minute to figure out how to get a lid on that... Happy #nationalrootbeerfloatday! 🍻
We love a chocolate chip cookie here at SHG, so we're all over celebrating #nationalchocolatechipcookieday! 🍪
This drink has gone by a few names and come back quite a few times since it was first created for the @lctheater production of The Who and the What at the Claire Tow Theater in 2014. But we think its current name describes exactly how it tastes. Why does this drink have such staying power? It's the perfect combination of flavors to create something both familiar and unexpected. Agave brings a touch of extra sweetness without the drink becoming cloyingly sweet. The habanero shrub brings a savory note that both balances and enhances the flavor of the watermelon. The perfect choice to celebrate #nationalwatermelonday! 🍉
Cocktail Recipes
You Can Brunch With Us: The Classic Bellini
It’s half way through the workweek and SHG has a little incentive to keep you working for the weekend...brunch! Nothing quite says the weekend better than having a fabulous cocktail and tasty treat in hand. So, what’s our cocktail of choice for this weekend’s...
TGIF: Thank Goodness it’s FROSÉ
Rosé has been one of the hottest wine trends for the last few years. Bottles in every shade of pink imaginable and from every major wine-making region can be found at bars and liquor stores everywhere. But what can be more refreshing than a well-chilled glass of rosé?...
Tony Award-Worthy Cocktails II: Best Featured Cocktail in a Play
Welcome to part two of our look at the best Featured Show Cocktails of the 2017-18 theater season! If you missed part one, check it out here. Today we’re honoring the dramatic drinks we served up at some of this year’s nominated plays. From comedy to tragedy. From...
