Dramatic by nature,
creative at heart
Sweet Hospitality Group has been shaking things up on Broadway and beyond since 1986. How did we become the premier concessionaire for the NYC theater industry? Because we understand and love theater. We are theater people, literally.
SHG’s team is comprised mostly of current, former or aspiring performing arts professionals. Actors. Dancers. Singers. Stage Managers. Writers. Designers. Directors. Musicians. Composers. Our talent pool is deep! And we focus all of our creativity into every aspect of service at our 18 Broadway and Off-Broadway theaters.
Dramatic by nature,
creative at heart
Sweet Hospitality Group has been shaking things up on Broadway and beyond since 1986. How did we become the premier concessionaire for the NYC theater industry? Because we understand and love theater. We are theater people, literally.
SHG’s team is comprised mostly of current, former or aspiring performing arts professionals. Actors. Dancers. Singers. Stage Managers. Writers. Designers. Directors. Musicians. Composers. Our talent pool is deep! And we focus all of our creativity into every aspect of service at our 18 Broadway and Off-Broadway theaters.
We Enhance the Experience
We are deeply committed to customer service. We were founded on the idea of making theater bar service more exciting and welcoming to theatergoers.
From top shelf spirits to an extensive wine list, to show-themed craft cocktails. From our custom intermission™ brand snacks to local baked goods, to souvenir show cups. Our innovative offerings and striking bar displays stir the excitement.
Our smiling, engaging and energetic staff pour on the charm. We serve not only drinks, but also style, charisma and a healthy dash of dramatic flair at every performance.
Simply put, our bars are A Dramatic Departure from Ordinary.
Tonight we set sail at the Daryl Roth Theatre with Titanique! Embark on your excursion with one of our specialty cocktails, including The Iceberg, our kooky crazy take on a frozen margarita. All aboard!
We recently met up with @playbill to share a couple drinks and the stories behind them. Click the link in our bio to read about “the first company to capture Broadway in a glass!”
It's a beautiful day to E-Cycle! @broadwaygreenalliance's collection drives always give us a reason to go through what we have and discard items as responsibly as possible. Thank you for bringing everyone together for a great cause, BGA!
When you get a drink at our shows, the cup is yours to keep. But if you don’t want to take it home, don’t throw it in the trash…leave it with us!
When planning the perfect party one must have a perfect venue and @nycitycenter is one of our all time faves!
Single or Double?
We're excited to be back at @phnyc, and we're shaking up something great for their production of Stereophonic. This amped up take on a tequila sunrise features Milagro Tequila, mixed with ginger, orange, pomegranate, and lemon. Rock on!
Raise a glass (or sippy cup) to @roundaboutnyc's first opening of the season - The Refuge Plays! Happy opening to everyone at the Harold and Miriam Steinberg Center for Theatre!
Another year having the sweetest time at @bcefa's Annual Broadway Flea Market! Cheers to everyone that came out to support this excellent community and a wonderful cause!
It wouldn't be fall without Fall for Dance! Happy 20th anniversary to one of New York's most beloved dance festivals. And here's to an exciting start to @nycitycenter's 80th season!
We love participating in @broadwaygreenalliance's Collection Drives! Everyone at SHG went through their closets for today's textile donation, and after a very rainy week, it was a beautiful day to save items from a landfill!
May I take your order?
This week marks the beginning of @mtc_nyc's newest season and our return to the Samuel J. Friedman Theatre. Come celebrate Jaja's African Hair Braiding and ask for a "One Summer Day", our newest signature show cocktail!
Our plantain chips... #IYKYK
We love NY! This week marks our first week of service at New York's two cruise ship terminals. Before you say 'Bon voyage!' stop by for a bite, a snack, or some vacation essentials. All aboard!
Green is our favorite color! Here's Chef Wilson putting the finishing touches on his roasted halibut over spinach orzo risotto, topped with fresh microgreens.
We love any chance to take our show on the road. Last week our team took a trip to Massachusetts to visit @barringtonstage and @berkshiretheatregroup for some fresh air and great shows!
Our cocktails at & Juliet are such a smash that @forbes wanted to join us for a tasting! Check out what Ronnie Koenig had to say after paying us a visit and enjoying the Shake the Ground - a vodka punch made with guava, ginger, lime, and mint. Visit Forbes.com/spirits for more!
Start your day with a bit of drama - The Bloody Bard, inspired by today's #TBT, Something Rotten. With flavors of rosemary, horseradish and black pepper, being rotten has never tasted so right!
With tomato season all around us, the only solution is to serve our roasted tomato and smoked mozzarella tarts!
