Dramatic by nature,
creative at heart
Sweet Hospitality Group has been shaking things up on Broadway and beyond since 1986. How did we become the premier concessionaire for the NYC theater industry? Because we understand and love theater. We are theater people, literally.
SHG’s team is comprised mostly of current, former or aspiring performing arts professionals. Actors. Dancers. Singers. Stage Managers. Writers. Designers. Directors. Musicians. Composers. Our talent pool is deep! And we focus all of our creativity into every aspect of service at our 18 Broadway and Off-Broadway theaters.
Dramatic by nature,
creative at heart
Sweet Hospitality Group has been shaking things up on Broadway and beyond since 1986. How did we become the premier concessionaire for the NYC theater industry? Because we understand and love theater. We are theater people, literally.
SHG’s team is comprised mostly of current, former or aspiring performing arts professionals. Actors. Dancers. Singers. Stage Managers. Writers. Designers. Directors. Musicians. Composers. Our talent pool is deep! And we focus all of our creativity into every aspect of service at our 18 Broadway and Off-Broadway theaters.
We Enhance the Experience
We are deeply committed to customer service. We were founded on the idea of making theater bar service more exciting and welcoming to theatergoers.
From top shelf spirits to an extensive wine list, to show-themed craft cocktails. From our custom intermission™ brand snacks to local baked goods, to souvenir show cups. Our innovative offerings and striking bar displays stir the excitement.
Our smiling, engaging and energetic staff pour on the charm. We serve not only drinks, but also style, charisma and a healthy dash of dramatic flair at every performance.
Simply put, our bars are A Dramatic Departure from Ordinary.
Look what just stepped into the woods at the St. James Theatre… A brand new souvenir show cup!
This splendiferous blend of whiskey, honey, lemon and spices was created exclusively for @winniethepoohshow Nostalgia Nights at Theatre Row. It made its debut last weekend and will be available at the 7PM shows on 7/16 and 7/23. Get nostalgic with this signature sip while you can!
Our Into the Woods "Cursed Cocktails" have been generating buzz since the first preview and were even noticed by the Broadway Briefing at opening night last night. Thanks for the shoutout!
Happy Opening to the cast and crew of Into the Woods and everyone at the St. James Theatre! We're celebrating by raising a glass of this bewitching blend of whiskey, lemon, strawberry and smoked chili.
Who decided mimosas were just for brunch? It's National Mimosa Day (and a Monday), pop open a bottle of bubbly and treat yourself for happy hour or midnight mimosas (that should totally be a thing)!
Everybody rise for a toast to that invincible bunch - our mothers! Happy Mother's Day! We hope whatever you do today is special and SWEET! BTW...does anyone still wear a hat?
You wish to have a curse reversed? You'll need this special potion first! This bewitching blend of Prosecco, elderflower liqueur, lemon, honey and thyme begins it's journey Into the Woods tonight at New York City Center. It's not good. It's not nice. It’s JUST right!
"Sweet Hospitality Group. How may I help you?" Peej took a break from his busy day keeping our office running for a little Administrative Professionals Day photoshoot!
We’re celebrating National Pretzel Day by swinging by the August Wilson Theatre for a pack of chocolate covered @PoshPretzels. You should too!
Happy Opening to the cast and crew of Funny Girl and everyone at the August Wilson Theatre!
Our Featured Show Cocktails are waiting in the wings for Opening Night of Funny Girl tomorrow!
From the top clockwise...
THE GREATEST STAR: Prosecco, ginger liqueur, lemon, hibiscus syrup
HELLO GORGEOUS: Vodka, elderflower liqueur, lime, blackberry, basil
HEY MR. ARNSTEIN: Whiskey, smoked vanilla spice syrup, orange bitters
We're kicking off our Friday happy hour with this pomegranate, orange and ginger infused sangria. We'll be serving it (and an assortment of tapas) at @nycitycenter for the Flamenco Festival this weekend!
Happy Easter! May your basket be as full as this little guy's!
Sweet Passover! May happiness always be a guest in your home.
Raise a glass to the return of Mrs. Doubtfire with this tropical tonic that goes down as easy as its name suggests. Drinks are on the way, dear!
EASY PEASY
2 oz. Herradura Silver
1 oz. pineapple
½ oz. lemon juice
½ oz. hibiscus syrup
I mint sprig
4 drops Bittermens Tiki Bitters
Hibiscus flower or mint for garnish
- Combine all ingredients in a shaker filled with ice
- Shake until well chilled
- Strain into a highball glass filled with ice
- Garnish with hibiscus or mint
We were thrilled to be back behind the bar at the Samuel Friedman Theatre last night for the first preview of How I Learned to Drive.
Guess what we got in the mail this week? HINT: It's a brand new way to raise a glass at the August Wilson Theater that is guaranteed to NOT rain on your parade!
We HAD to feature a happy hour throwback cocktail (or three) for #NationalCocktailDay! These old favorites were created for various shows and events in 2013. We're looking forward shaking up more cocktail creations like these and raising many a glass this year (and beyond)!
We're people who need people, so we're thrilled to be prepping our bars to welcome audiences at Funny Girl this weekend!
We decided to start the week with a seasonally appropriate old favorite. This Irish whiskey based Old Fashioned variant was created in 2018 for the @lctheater production of My Fair Lady. Featuring Jameson Irish Whiskey, smoked black tea, orange marmalade and El Guapo Summer Berries Bitters, we made this sinful sip for temptation. With a little bit of luck you’ll give right in!
Blog
The History of the Broadway Cocktail: Mixology for the Masses
SHG began providing food and beverage service for Jujamcyn Theaters in the fall of 2010. Taking on five high-volume venues practically overnight was a pivotal moment for us. It was our biggest challenge and one of our greatest successes. More theaters meant more...
The History of the Broadway Cocktail: Seasonal Sensations
The early 2000’s were not only an important time in the evolution of the Featured Show Cocktail, but also for SHG and Broadway. Between 2000 and 2004 Roundabout Theater Company acquired the American Airlines Theatre (previously the long-vacant Selwyn Theatre), the...
The History of the Broadway Cocktail: Broadway Magic for Everyone
The second step in the evolution of the Broadway cocktail may be surprising to some. Eliminate the alcohol. Yes, you heard us right. No alcohol. After their success at Lincoln Center Theater, the next stop for our new cocktails was the New Amsterdam Theatre and The...
