Dramatic by nature,
creative at heart
Sweet Hospitality Group has been shaking things up on Broadway and beyond since 1986. How did we become the premier concessionaire for the NYC theater industry? Because we understand and love theater. We are theater people, literally.
SHG’s team is comprised mostly of current, former or aspiring performing arts professionals. Actors. Dancers. Singers. Stage Managers. Writers. Designers. Directors. Musicians. Composers. Our talent pool is deep! And we focus all of our creativity into every aspect of service at our 18 Broadway and Off-Broadway theaters.
Dramatic by nature,
creative at heart
Sweet Hospitality Group has been shaking things up on Broadway and beyond since 1986. How did we become the premier concessionaire for the NYC theater industry? Because we understand and love theater. We are theater people, literally.
SHG’s team is comprised mostly of current, former or aspiring performing arts professionals. Actors. Dancers. Singers. Stage Managers. Writers. Designers. Directors. Musicians. Composers. Our talent pool is deep! And we focus all of our creativity into every aspect of service at our 18 Broadway and Off-Broadway theaters.
We Enhance the Experience
We are deeply committed to customer service. We were founded on the idea of making theater bar service more exciting and welcoming to theatergoers.
From top shelf spirits to an extensive wine list, to show-themed craft cocktails. From our custom intermission™ brand snacks to local baked goods, to souvenir show cups. Our innovative offerings and striking bar displays stir the excitement.
Our smiling, engaging and energetic staff pour on the charm. We serve not only drinks, but also style, charisma and a healthy dash of dramatic flair at every performance.
Simply put, our bars are A Dramatic Departure from Ordinary.
When you visit one of our venues, you're not just important, you're Sweet! Our top-tier service is our way of saying, "Thank you for coming, enjoy the show!" Stop by and say hello, and enjoy a drink or a snack the next time you're in the theater! Or better yet, visit one of our lounges, like the Yegen and Donnalley Lounge at @roundaboutnyc's production of The Wanderers, now in previews.
Picture it. Studio 54 2023. Our first new souvenir show cup of the year has just arrived!
Our & Juliet cocktail playlist finally makes its official debut tonight along with an amazing new cup! Ready to sample a track?
All these delicious cocktails have to go IN something… Wonder what it could be…
Two more days till Friday…
We’re ready to dive back in at @lctheater this weekend for @oldmanpoolbway - and so are these new cups!
Four more days…
Four more days…
Coming this Friday…
Coming this Friday…
Look what just stepped into the woods at the St. James Theatre… A brand new souvenir show cup!
This splendiferous blend of whiskey, honey, lemon and spices was created exclusively for @winniethepoohshow Nostalgia Nights at Theatre Row. It made its debut last weekend and will be available at the 7PM shows on 7/16 and 7/23. Get nostalgic with this signature sip while you can!
Our Into the Woods "Cursed Cocktails" have been generating buzz since the first preview and were even noticed by the Broadway Briefing at opening night last night. Thanks for the shoutout!
Happy Opening to the cast and crew of Into the Woods and everyone at the St. James Theatre! We're celebrating by raising a glass of this bewitching blend of whiskey, lemon, strawberry and smoked chili.
Who decided mimosas were just for brunch? It's National Mimosa Day (and a Monday), pop open a bottle of bubbly and treat yourself for happy hour or midnight mimosas (that should totally be a thing)!
Everybody rise for a toast to that invincible bunch - our mothers! Happy Mother's Day! We hope whatever you do today is special and SWEET! BTW...does anyone still wear a hat?
You wish to have a curse reversed? You'll need this special potion first! This bewitching blend of Prosecco, elderflower liqueur, lemon, honey and thyme begins it's journey Into the Woods tonight at New York City Center. It's not good. It's not nice. It’s JUST right!
"Sweet Hospitality Group. How may I help you?" Peej took a break from his busy day keeping our office running for a little Administrative Professionals Day photoshoot!
We’re celebrating National Pretzel Day by swinging by the August Wilson Theatre for a pack of chocolate covered @PoshPretzels. You should too!
Happy Opening to the cast and crew of Funny Girl and everyone at the August Wilson Theatre!
Blog
The History of the Broadway Cocktail: Mixology for the Masses
SHG began providing food and beverage service for Jujamcyn Theaters in the fall of 2010. Taking on five high-volume venues practically overnight was a pivotal moment for us. It was our biggest challenge and one of our greatest successes. More theaters meant more...
The History of the Broadway Cocktail: Seasonal Sensations
The early 2000’s were not only an important time in the evolution of the Featured Show Cocktail, but also for SHG and Broadway. Between 2000 and 2004 Roundabout Theater Company acquired the American Airlines Theatre (previously the long-vacant Selwyn Theatre), the...
The History of the Broadway Cocktail: Broadway Magic for Everyone
The second step in the evolution of the Broadway cocktail may be surprising to some. Eliminate the alcohol. Yes, you heard us right. No alcohol. After their success at Lincoln Center Theater, the next stop for our new cocktails was the New Amsterdam Theatre and The...
