If a theater company started a food and beverage company, that would be us
Sweet Hospitality Group was launched in 1986 when Founder and President Julie Rose began providing food and beverage service at Lincoln Center Theater’s Mitzi E. Newhouse Theater. Our innovative offerings, inviting service and stylish displays soon revolutionized the industry. We have since become Broadway’s premiere food and beverage provider as well as a full-service catering company. We are currently partnered with 34 on-and-off Broadway theaters and several New York City event spaces.
Over the years, our operation has also included cafés throughout the tristate area such as Central Park, Turtle Back Zoo and in our theater venues. We also provided the ultimate immersive, in-theater dining experience for the recent production of Cabaret at Studio 54. Today, our kitchen allows us to cater any size events and offer corporate dining services.
SHG’s clientele is diverse: we serve commercial giants such as Disney Theatrical Group and Anheuser-Busch; not-for-profit organizations like Lincoln Center Theater and Broadway Cares/Equity Fights AIDS; and city institutions including New York City Center and the New York City Department of Education.
SHG’s mission is simple: Enhance the Experience through Product, Presentation and Performance. We do this by building lasting relationships with our clients, offering the highest quality products, presenting them in striking new ways and striving for success while maintaining the highest ethical standards.