Make your theater’s concessions
the talk of the town
We’ve been raising the bar on theater concessions since 1986 — on Broadway and beyond.
Our exciting and accessible range of snacks, show-inspired specialty cocktails, and exceptional customer service will surprise and delight your guests and add revenue to your bottom line.
Why hire Sweet Hospitality Group to run your theater’s concessions?
We handle everything for you
We are a true full-service concessionaire. We provide our own fully trained bar manager and staff who handle everything from ordering and managing inventory, designing show-inspired bar displays and cocktails, providing regular custom reporting, and nurturing a fun and safe atmosphere for your guests.
We match our concessions with your theater and show
Whether we’re creating specialty cocktails that are inspired by your show or incorporating local food and drinks to showcase at your regional theater, we provide a fully custom and unique experience that starts the minute your guests walk through the front door.
We know how to maximize sales
We don’t just provide top-quality concessions at a range of different price points — we help you sell them. With 40 years of experience in theater concessions, we know how to optimize sales and drive more revenue and profit for your theater.
We understand theater concessions
With the majority of our team being current, former, or aspiring performing arts professionals, we love and understand theater. We not only bring our creative flair to our products, presentation, and customer service, but we also know exactly how to serve thousands of people in a 15-minute intermission.
The scene-stealers of every show
It all began in 2000 with three elegantly simple cocktails named after the women of the Lincoln Center Theater production of Contact. Our inventive little ladies gained critical acclaim and sparked a trend that spread like wildfire across Broadway and to theaters throughout the country.
Since then, we’ve used regional influences and culinary-inspired ingredients to create a unique cast of cocktails that are thoughtfully themed to match each of our theater’s shows. We use the show’s script to craft captivating names and signage so that ordering a drink is as joyful for your guests as taking in the show itself.
Sweet Hospitality isn’t just our name. It’s who we are.
What really elevates our food and beverage offerings and the experiences we provide your guests are our stars behind the bars.
Our Sweet Hospitality Group staff is beyond amazing. They’re all warm, inviting, and dependable professionals who know how to make each and every one of your guests feel welcome and cared for.
Thanks to our proprietary training system called Living the Sweet Life, they also come to your venue fully trained in theater concessions — and ready to do whatever it takes to make the night a hit when the lights come up.
Sweet words from our concessions clients
“I approach concessions the same way I would a catered event. From the moment someone steps through the door, I want to make sure they have an amazing experience. That’s exactly why I wanted to bring in Sweet Hospitality Group. You couldn’t ask for a better partner to help you do that — the love and care they bring to everything they do is amazing.”
We leave it all on the stage
We love nothing more than going all out to help our clients increase revenue, decrease stress, and elevate their guests’ experience with our full-service concessions.
Williamstown Theatre Festival
Discover how Sweet Hospitality Group helps Williamstown Theatre Festival provide an elevated, customized, and memorable concessions experience that highlights local vendors and maximizes sales
New York City Center
Discover how Sweet Hospitality Group partners with New York City Center to provide a premium food and beverage experience for their patrons and increase their concessions and event sales
Daryl Roth Theater
Discover how the Daryl Roth Theater increased their gross concessions sales by 36%.
Whether you’re on Broadway or anywhere around the world, bring down the house with our Intermission brand snacks!
