The History of the Broadway Cocktail: Making Contact

Oct 15, 2021 | Cocktail Recipes

Take one part inspiration, add one part innovation and shake well. What do you get? SHG’s Featured Show Cocktails, of course!

SHG pioneered the show-themed Broadway cocktails that are now an integral part of our identity – and Broadway’s. In this series, we’ll look (and taste) back at some of the highlights in the life of our inventive offspring.

But how did it all start?

It all began in 2000 during the Lincoln Center Theater production of Contact. Our manager was tasked with finding a way to draw more attention to the bar. Inspired by how the popularity of Sex in the City ignited the Cosmopolitan craze, he added three elegantly simple martini-style drinks named after the women of Contact to the menu. Prominently displayed on the bar with clever names and descriptions, our imaginative little ladies quickly gained critical acclaim and the Featured Show Cocktail was born!

The concept sparked a trend that spread like wildfire to theaters across Broadway and throughout the country. While we may not be the only ones creating these high concept Broadway cocktails now, we work hard to ensure SHG’s literary libations continue to be the best. Throughout the years our drinks have evolved into an eclectic ensemble of modern craft cocktails.

Those first drinks hold a very special place in our hearts because, no matter how much our beverage program has grown, they were the originals. Below is the recipe for the most popular of that first cast of cocktails – The Girl in the Yellow Dress. Ask her for a dance. You’ll be glad you did!


Broadway Cocktail - The Girl in the Yellow Dress


2 oz. gin
1 oz. apricot brandy
½ oz. orange juice
½ oz. lemon juice

Combine all ingredients in a shaker filled with ice

Shake until well chilled

Strain into a cocktail glass

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