Dramatic by nature,
creative at heart
Sweet Hospitality Group has been shaking things up on Broadway and beyond since 1986. How did we become the premier concessionaire for the NYC theater industry? Because we understand and love theater. We are theater people, literally.
SHG’s team is comprised mostly of current, former or aspiring performing arts professionals. Actors. Dancers. Singers. Stage Managers. Writers. Designers. Directors. Musicians. Composers. Our talent pool is deep! And we focus all of our creativity into every aspect of service at our 18 Broadway and Off-Broadway theaters.
Dramatic by nature,
creative at heart
Sweet Hospitality Group has been shaking things up on Broadway and beyond since 1986. How did we become the premier concessionaire for the NYC theater industry? Because we understand and love theater. We are theater people, literally.
SHG’s team is comprised mostly of current, former or aspiring performing arts professionals. Actors. Dancers. Singers. Stage Managers. Writers. Designers. Directors. Musicians. Composers. Our talent pool is deep! And we focus all of our creativity into every aspect of service at our 18 Broadway and Off-Broadway theaters.
We Enhance the Experience
We are deeply committed to customer service. We were founded on the idea of making theater bar service more exciting and welcoming to theatergoers.
From top shelf spirits to an extensive wine list, to show-themed craft cocktails. From our custom intermission™ brand snacks to local baked goods, to souvenir show cups. Our innovative offerings and striking bar displays stir the excitement.
Our smiling, engaging and energetic staff pour on the charm. We serve not only drinks, but also style, charisma and a healthy dash of dramatic flair at every performance.
Simply put, our bars are A Dramatic Departure from Ordinary.
Putting together the finishing touches on our bar display at the American Airlines Theatre for @fathambway. Which drink will you be having??
Start spreading the news – New York, New York show cups have arrived at the St. James Theatre! Get one when previews start on Friday and toast the city that never sleeps.
To drink or not to drink…it’s not even a question when the drink is in our newest show cup! It’s sure to be the life of the party when Fat Ham begins preview at the American Airlines Theatre on March 21!
Happy Opening to the cast and crew of Dear World at @nycitycenter! Fill your cup with this show's featured cocktail, "Kiss Her Now." A bright, sparkling spritz that leaves no choice but to follow your heart!
With so many openings happening this spring, we've been busy with debuts of our own! We'll be revealing two brand new SHG-exclusive collectable show cups in the coming days...can you guess what they might be?
King Arthur returned to the throne (and Broadway) this week in Lincoln Center Theater’s new production of Camelot. We have, of course, created a whole court of featured show cocktails for the occasion. Keep your eyes on our feed for more content featuring them – or grab one at the show.
Matinee or evening, weekend or school night - it's always a perfect time to grab a snack at the theater!
Our event for the American Playwriting Foundation's 2022 Relentless Awards featured a seared bay scallop topped with cool and crisp pickled celeriac in a flakey olive tartlet shell, and dusted with jalapeño pepper. Spicy, briny - a perfect snack for an evening honoring the year's most exciting new works of theater!
You can't use your phone to take pictures at Studio 54, but you CAN use it to order drinks and snacks! Find an SHG team member in the lobby with a QR code to order and pay on your mobile device. Your drinks - in our Pictures From Home show cup - will be at the bar when you enter the theater!
Our journey in theater concessions has taken us to so many places, and we never know what's around the next bend. Raise a glass to the journey, and happy opening to @mtc_nyc’s The Best We Could, now playing at New York City Center Stage I!
SHG is always puttin' on the glitz! Here's something a little luxe to get you through your Monday!
Our team at @atlantictheater is busy stocking the bar for opening night of the world premier play Elyria next week – but there’s always time for a photo op! Seeing the show? Stop by the bar to say “hi” and grab a drink!
At an SHG event, there is always a table waiting just for you!
Don't miss your connection! The Coast Starlight, which began previews at @lctheater last week, marks SHG's return to the bar at the Mitzi E. Newhouse Theater. It also features an amazing cocktail that's worth a return trip!
This passionate blend of citrus and spice will leave you feeling firmly rooted in the here and now while also reminding you of where you’ve been. This cocktail was created for the @roundaboutnyc production of The Wanderers at the Laura Pels Theater – which opened last night! Cheers and happy opening!
Our offerings are always sweet. What's YOUR favorite candy?
Personal Curry Chicken Salad on Papadam. Need we say more? #livinthesweetlife
This elegantly effervescent elixir is perfect for sharing with your sweetie on Valentine's Day (or mix up a double just for you anytime – we won’t tell). Bonus points to anyone who guesses why we named it “#86” in the comments.
We love a cocktail, but let’s give some love to another one of our favorites: coffee! It’s the perfect pre-show pick-me-up for a night out at the theater!
Last week in NYC was officially blanket weather...Pigs in a Blanket weather! These poppable delights, topped with a spicy mustard, were one of our favorite party tricks at @sohorep's Patron Night, celebrating the opening of Wolf Play, now playing at @mcctheater!
