The History of the Broadway Cocktail: Mixology for the Masses

SHG began providing food and beverage service for Jujamcyn Theaters in the fall of 2010. Taking on five high-volume venues practically overnight was a pivotal moment for us. It was our biggest challenge and one of our greatest successes. More theaters meant more...

The History of the Broadway Cocktail: Seasonal Sensations

The early 2000’s were not only an important time in the evolution of the Featured Show Cocktail, but also for SHG and Broadway. Between 2000 and 2004 Roundabout Theater Company acquired the American Airlines Theatre (previously the long-vacant Selwyn Theatre), the...

The Little Things You Do Together (or Not): How Do You Prefer to See a Show?

Should I see a show by myself or with company? That is a question that I often find myself asking when I’m itching to see a Broadway show. As an introvert, I generally prefer the former. I find there is nothing more comforting than sinking into my seat as the curtain...

The History of the Broadway Cocktail: Broadway Magic for Everyone

The second step in the evolution of the Broadway cocktail may be surprising to some. Eliminate the alcohol. Yes, you heard us right. No alcohol. After their success at Lincoln Center Theater, the next stop for our new cocktails was the New Amsterdam Theatre and The...

Let’s Do The Time Warp: My History with Halloween on Broadway

The first time I went to a Broadway theater on Halloween was in the early 2000’s. I was still in High School, and my best friend got us tickets to see The Rocky Horror Show at Circle in the Square. We were obsessed with the movie (but more importantly Alice Ripley and...
4th of July party: The Decoration of Independence

4th of July party: The Decoration of Independence

  At SHG we love any occasion that calls for a themed party, especially on a warm, sunny day like the 4th of July. From American inspired décor to a light, summer dessert, you can wow your guests with just a few simple touches. Setting the Table A long wooden...

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