The Beekeeper
Inspired by The Secret Life of Bees, this whiskey cocktail will tell the winter blues to buzz off, and usher in the springtime! Ingredients 2 oz. Jack Daniels 1 1/2 oz. Grapefruit Juice 1/2 oz. Honey Syrup* Ginger Beer *If you don’t have honey syrup, combine equal...
The History of the Broadway Cocktail: Mixology for the Masses
SHG began providing food and beverage service for Jujamcyn Theaters in the fall of 2010. Taking on five high-volume venues practically overnight was a pivotal moment for us. It was our biggest challenge and one of our greatest successes. More theaters meant more...
The History of the Broadway Cocktail: Seasonal Sensations
The early 2000’s were not only an important time in the evolution of the Featured Show Cocktail, but also for SHG and Broadway. Between 2000 and 2004 Roundabout Theater Company acquired the American Airlines Theatre (previously the long-vacant Selwyn Theatre), the...
The Little Things You Do Together (or Not): How Do You Prefer to See a Show?
Should I see a show by myself or with company? That is a question that I often find myself asking when I’m itching to see a Broadway show. As an introvert, I generally prefer the former. I find there is nothing more comforting than sinking into my seat as the curtain...
The History of the Broadway Cocktail: Broadway Magic for Everyone
The second step in the evolution of the Broadway cocktail may be surprising to some. Eliminate the alcohol. Yes, you heard us right. No alcohol. After their success at Lincoln Center Theater, the next stop for our new cocktails was the New Amsterdam Theatre and The...
Let’s Do The Time Warp: My History with Halloween on Broadway
The first time I went to a Broadway theater on Halloween was in the early 2000’s. I was still in High School, and my best friend got us tickets to see The Rocky Horror Show at Circle in the Square. We were obsessed with the movie (but more importantly Alice Ripley and...
A Whole New World: Providing Sweet and Safe Hospitality as Broadway Returns
After 18 months of isolation with public gatherings restricted, SHG approached the return to theatre with equal parts relief, exhilaration and caution. As a forward-facing business, it was important for us to create a roadmap to guide us back. How do we bring our...
The History of the Broadway Cocktail: Making Contact
Take one part inspiration, add one part innovation and shake well. What do you get? SHG’s Featured Show Cocktails, of course! SHG pioneered the show-themed Broadway cocktails that are now an integral part of our identity - and Broadway’s. In this series, we’ll look...
We’ve Come Home at Last: The Journey Back to Broadway
It’s been quite a long road since we last walked out of our stage doors in March of 2020. What we thought would be a two-week “vacation” turned into almost 15-months of quarantine and uncertainty. There seemed to be no end in sight, but we still had each other. ...
You Can Brunch With Us: The Classic Bellini
It’s half way through the workweek and SHG has a little incentive to keep you working for the weekend...brunch! Nothing quite says the weekend better than having a fabulous cocktail and tasty treat in hand. So, what’s our cocktail of choice for this weekend’s...