The History of the Broadway Cocktail: Mixology for the Masses

SHG began providing food and beverage service for Jujamcyn Theaters in the fall of 2010. Taking on five high-volume venues practically overnight was a pivotal moment for us. It was our biggest challenge and one of our greatest successes. More theaters meant more...

The History of the Broadway Cocktail: Seasonal Sensations

The early 2000’s were not only an important time in the evolution of the Featured Show Cocktail, but also for SHG and Broadway. Between 2000 and 2004 Roundabout Theater Company acquired the American Airlines Theatre (previously the long-vacant Selwyn Theatre), the...

The Little Things You Do Together (or Not): How Do You Prefer to See a Show?

Should I see a show by myself or with company? That is a question that I often find myself asking when I’m itching to see a Broadway show. As an introvert, I generally prefer the former. I find there is nothing more comforting than sinking into my seat as the curtain...

The History of the Broadway Cocktail: Broadway Magic for Everyone

The second step in the evolution of the Broadway cocktail may be surprising to some. Eliminate the alcohol. Yes, you heard us right. No alcohol. After their success at Lincoln Center Theater, the next stop for our new cocktails was the New Amsterdam Theatre and The...

Let’s Do The Time Warp: My History with Halloween on Broadway

The first time I went to a Broadway theater on Halloween was in the early 2000’s. I was still in High School, and my best friend got us tickets to see The Rocky Horror Show at Circle in the Square. We were obsessed with the movie (but more importantly Alice Ripley and...
You Can Brunch With Us: The Classic Bellini

You Can Brunch With Us: The Classic Bellini

It’s half way through the workweek and SHG has a little incentive to keep you working for the weekend...brunch! Nothing quite says the weekend better than having a fabulous cocktail and tasty treat in hand. So, what’s our cocktail of choice for this weekend’s...

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TGIF: Thank Goodness it’s FROSÉ

TGIF: Thank Goodness it’s FROSÉ

Rosé has been one of the hottest wine trends for the last few years. Bottles in every shade of pink imaginable and from every major wine-making region can be found at bars and liquor stores everywhere. But what can be more refreshing than a well-chilled glass of rosé?...

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